Storm Ventures

2016 Pacific Crest SaaS Survey

Tae Hea Nahm
October 24, 2016
1 min read

Pacific Crest recently published an October 2016 survey of senior executives from 336 private SaaS companies.

They surveyed companies on:

Growth Rate (by contract size, sales strategy, target customer, S&M spend)
Go-To-Market (by field vs inside sales, CAC, existing customers, professional services, gross margin, commissions)
Operational Aspects (by SaaS hoster, operational cost)
Cost Structure (by size, public benchmarks, rule of 40%)
Contracting & Pricing (by ACV, terms, pricing metric)
Retention & Churn (by contract length, contract size, distribution mode)
Capital Requirements (by capital efficiency, debt capital)
Accounting Policies

You can access the report by clicking on the link below and completing their form:

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SaaS
Storm Ventures