# Understanding Marketing

Frederik Groce

March 13, 2017

1
min read

## The Importance of Go-To-Market

If you follow our blog — and we think you should — then you will notice that we’re often talking about Go-To-Market (GTM) issues. The reason is simple, as early stage investors, we at Storm have focused our expertise on understanding the common challenges that startups experience during the post product market fit business phases. Below we’ve tried to help you sort through the posts. We will continue to update this blog post as we write more posts!

If you ever have a question or comment about any of our GTM pieces, please don’t hesitate to reach out. You can find our contact information at Stormventures.com!

## [MarTech from an user perspective](https://blog.stormventures.com/martech-landscapes-2017-wish-list-for-marketers-ecosystem-builders-bf7c36d5959b)

## **Thought Leadership**

[Attacking with Thought Leadership](https://blog.stormventures.com/attacking-with-thought-leadership-6e38ac7490fb)

[Achieving Thought Leadership](/content/blog-posts-and-rts/understanding-marketing#/index.html)

## Account Based Marketing & Prospecting

[How Account Based Marketing is reinventing GTM](https://blog.stormventures.com/how-account-based-marketing-is-reinventing-gtm-929fbfb4aa5)

[Calculate, don't guess, how many accounts to target in account based prospecting](https://blog.stormventures.com/calculate-dont-guess-how-many-accounts-to-target-in-accounts-based-prospecting-33bf2d5daafc)

## [Content Marketing](https://blog.stormventures.com/content-marketing-6243dbb9e0e2)

## [DemandGen](https://blog.stormventures.com/demand-generation-at-marketo-36786634cf15)

## [PR](https://blog.stormventures.com/airpr-quantifying-the-assist-making-pr-a-key-element-of-every-gtm-strategy-98c4ec5fcb14)

## [Training](https://blog.stormventures.com/why-every-marketer-must-go-through-sales-development-training-faad2301ac60)

## [Productivity](https://blog.stormventures.com/is-your-go-to-market-productivity-good-enough-a1fbe6c5a360)