Pinkfish: Generative Automation

Arun Penmetsa

February 10, 2025

The automation of workflows has evolved rapidly in the last few years. From human outsourcing to UI testing automation to screen scraping to remote process automation (RPA), businesses have constantly striven for efficiency. More recently, RPA has had a massive impact on automating structured repetitive tasks with clear rules.

However, this still leaves out a large part of business and personal workflows that are unstructured, non deterministic, can lead to multiple paths and involve paper, phone calls and several interactions that are hard to describe in rules. These have been out of reach so far.

With the rise of LLMs and AI agents, there is an opportunity to realize the vision of true automation. Companies are already using agents for many different use cases, but there is complexity involved in gathering the data, designing the flow, creating the relevant query, building connectors and integrations and maintaining the agent. These steps require technical expertise which limits those who can create, manage and maintain the agents.

“The ultimate goal is for Automation to be simple, comprehensive and widely accessible” — Customer

Generative Automation

That is what precisely what Pinkfish does.

Pinkfish provides the power of automation to anyone. It offers the most comprehensive set of tools for users to generate automations via simple English. It’s like combining iPaaS and RPA, but reimagined from the ground up for the AI generation. Pinkfish simplifies workflows, consolidates platforms, and significantly reduces costs for enterprises.

• Pinkfish covers both structured and unstructured queries enabling its users to create sophisticated automations beyond what RPA can do.
• The platform is self healing and can repair automations as the underlying systems evolve mitigating the need for constant monitoring and maintenance.
• There is no implementation, far less cost and applicability to a wide variety of use cases. They are a horizontal infrastructure layer across use cases, verticals and organizations. These include API Integrations, Browser automation, AI , LLMs, data and document processing.

Build and automate faster, better and cheaper with Pinkfish. Try it out at https://app.pinkfish.ai/signup

Team

The most exciting part of Pinkfish is the team behind it. CK and Ben have developed large scale systems and have seen the challenges of automating workflows first hand. They have built an incredible team to create the next generation of automation. We are thrilled to partner with the team on their journey. You can find out more about the company on their website.