# 2016 Pacific Crest SaaS Survey

**Tae Hea Nahm**  
**October 24, 2016**  
**1 min read**

Pacific Crest recently published an October 2016 survey of senior executives from 336 private SaaS companies.

They surveyed companies on:

1. **Growth Rate** (by contract size, sales strategy, target customer, S&M spend)
2. **Go-To-Market** (by field vs inside sales, CAC, existing customers, professional services, gross margin, commissions)
3. **Operational Aspects** (by SaaS hoster, operational cost)
4. **Cost Structure** (by size, public benchmarks, rule of 40%)
5. **Contracting & Pricing** (by ACV, terms, pricing metric)
6. **Retention & Churn** (by contract length, contract size, distribution mode)
7. **Capital Requirements** (by capital efficiency, debt capital)
8. **Accounting Policies**

You can access the report by clicking on the link below and completing their form:

[Technology Report](https://www.key.com/businesses-institutions/industry-expertise/technology.html)

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**SaaS**  
**Storm Ventures**